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With the latest Instagram functionality, fans can now participate in Live broadcastings with badges that they can interact with or even purchase during the live video. These captions will only be visible for users who will be watching their videos on mute. Of course, in their account setting, users have full control of how and when they see the captions. As requested from users, Instagram added a Recently Deleted feature to help them get their deleted photos and videos back. The deal with this feature is letting users decide which experience is better for them.
Suggested Post’s goal is not just to increase user engagement and time spent on the app but also to give publishers a new ground to show more ads. But now, Instagram includes suggested organic posts and ads at the end of users’ feeds in order to keep them scrolling for longer. Facebook announced bringing the best Messenger features to Instagram by combining the Messenger app and Instagram.
Top Instagram Updates in December 2022
She shows products she would personally use, like make-up, body oils, and clothes. Survey your follower base to get a clear idea of products/services they want to see. If your engagement rate is below 1%, you should work more on building your brand and getting traction with your audience.
It used to be that if you wanted to upload a video onto IGTV you needed to create an IGTV Channel. However, Instagram has since done away with that feature. But if you do it right, IGTV can actually be a fantastic way to build engagement for your brand. Instagram more recently introduced the IGTV series feature. This allows creators to make a regular series of videos to be released on a consistent cadence .
Changes are coming to video on Instagram
No amount of editing can fix photos if they have poor composition or lighting. Editing photos only takes a few minutes and can massively impact the quality. Thanks to Instagram’s built-in tools and filters, editing photos is very simple. Follow these tips to make that photo of your homemade lunch look like a culinary masterpiece. The human eye is naturally drawn to symmetrical shapes and objects.
Select a core focus that will appeal to your audience and once you’ve found your niche, stick with it and be consistent. You can also experiment with hashtags, sharing the video to your Facebook Watch and engaging with other profiles in the ten minutes before and after you post. Get The Dash, your weekly social media to-do list, delivered straight to your inbox. You don’t need to feel rushed when sharing a technique or a how-to. This is how you stand out from the crowd and separate yourself from those who teach similar topics or content. No matter how you get, once you’re watching a full IGTV video, you can engage with it, just as you would with a regular Instagram post, by liking, commenting, saving, and sharing it.
Don’t forget a CTA directly connected to the IG Live, or request your audience to follow you or your guest. Although it’s impossible to respond to all comments, answer a few questions. Check out who is watching the Livestream and mention names. Add the Question Stickers to your IG stories to let your followers submit their questions or suggestions before the live session. Another approach you can take is to ask your audience to suggest a topic or ask questions before the live. If you have a guest joining you, ask your potential viewers to submit their questions.